+FLEX TRANSVERSAL OFFER
A new offer means a new way of communicating.
Vocational training as we have never seen before: more accessible, more modern, more graphic and more structured.
Bug developed an identity and marketing strategy including naming, visual territory, tonality with an innovative language to create more impact and speak to the young target.
Results: the human-centric visual territory with modern iconography and segmentation by theme and colours increase the visibility of the service proposed by Afpa.