AFPA

Promoting the professional integration of young people through an awareness campaign on apprenticeship is an act of activism.

Bug designed a global campaign for AFPA based on the true path of apprenticeship that encourages all stakeholders to change their perspective and to drop the clichés on young people.

Results: in 15 days, an increase from 10 to 350 daily applications on the site; 60% increase in requests for courses on apprenticeship.

AWARD:
TOP COM Silver 2011