NAMING AND IDENTITY FOR SERVICES OFFERS
During the process of consolidating its offering AGEFOS PME wanted to bolster the competitiveness of its members.
The agency defined the segmentation of the offers and created a name for each offer to clarify the services of OPCA.
Bug developed a territory of expression composed of graphic interpretations to express the range of services provided, gradual and inclusive.
Results: a harmonisation of services and a better visibility of the offers.