To express the singularity of Caceis in an annual report can be a daunting task.
Bug chose an approach that upholds Caceis DNA, both in substance and form. The use of mind map system is a testament to the spirit of the business, and allows for an original visualisation of complex information.
The paper curves and the heuristic maps highlight the global processes of CACEIS whilst light-hearted speech bubbles testify to their abilities to create personalised relationships with clients.
Results: a report that illustrates the business expertise and the special relationship between Caceis and its clients.