STRATEGY & BRANDING
The challenge: to modernise the identity of the CFA UPMC (the school providing engineering apprenticeship) in a competitive environment and to promote the institution in the French educational landscape.
The agency designed a new identity and territory of expression through the key assets of the school: quality of training and innovation. The identity was then reinforced with communication supports : graphic guidelines, stationery, training sheets, institutional brochure.
Results: a bold and modern identity that enables the school to stand out and easy to recall.