STRATEGY & BRANDING
Intermat – international exhibition of construction and infrastructure – wanted to capitalise on the success of its identity while showing the reorganisation of the 4 existing branches and the creation of a new branch.
Bug improved on the existing identity to visualises the new types of project from different branches and their technological evolutions. The flexible identity fluidly created the coherent 5th branch of ‘new technologies’.The events logos are also revised for greater impact.
Results: in waiting for the new edition of the exhihbition.