STRATEGY & BRANDING
Bug was tasked with repositioning the identity of Favarger to awake the sleeping beauty and give her true meaning and the true taste worthy of Favarger chocolates.
A red thread runs through the new identity with the concept of craftsmanhip’s unique know-how. More than just a graphic guideline, we defined the visual, sensory and semantic codes that make up the brand’s DNA.
Results: a strong identity to be deployed on packaging and retail.