YOUTH RECRUITMENT CAMPAIGN
The career as an insurer, we don’t often think about it, we come across it by chance when we consider a vocation.
A dual challenge: to make the GMF brand appealing to young recruits and to increase the desire to do business at GMF.
Creative strategy: a dual challenge that requires a dual solution. Comes the concept of the quirky superhero that surprises and gives a new definition to health insurance. This generates a dual effect: enhancing the image of the profession and the brand GMF simultaneously.