HENNER + APP
Henner, the leader in group health insurance in France, wanted to communicate the launch of its mobile application.
Beyond the launch of the application, the agency developed a campaign allowing Henner to preempt the territory of innovation. A claim with evidence, along with strong keywords, aimed at enhancing the immediate benefit of the app for the enterprise end-customer (BtoB) and the insureds (BtoC).
Results: Henner receives the Argus d’Or in the category ‘Best Outstanding Customer Relationship Management Initiative’.