STRATEGY & BRANDING
On the occasion of the Brokerage Days, the go-to name for insurance brokers, Henner wished to highlight its flagship products and services grouped under the name ‘Henner-Tonus’.
Bug devised a two-pronged approach with professional press, web, publishing and booth dressing: a strong visual identity inspired by the world of energy food supplements. A friendly and offbeat spokesman who presents the product benefits in an unexpectedly and impacting way.
Results: the campaign was received with keen interest internally. Numerous visits to the dedicated mini-site following the first press release.