KERING - FESTIVAL DE CANNES

Kering wants to enhance its partnership with the Cannes Film Festival through social networks, including Instagram.

For the second edition, Bug developed a weekly newsletter based on the theme of Women in Motion that captured attention and put forward numerous calls to action to generate more traffic on social networks (Youtube, Instagram or Facebook).

Results: the growth in number of subscribers on Kering’s social networks during this fortnight of the Cannes festival.