LVMH - ESTATES & WINES
STRATEGY & BRANDING
ESTATES & WINES
To increase the effectiveness of the branding system of the Estates & Wines brand (quality foreign wines), we repositioned the umbrella brand and created a symbolic ‘textures and colours’ language for each wine territory.
For each terroir we zoomed in on a particular detail that tells its story in combination with a hierachy of colours. We also developed a segmentation and clarification of the visual identity, travel retail applications (airports) and a commercial display guidelines.
Results: we created a reflection of the core idea of an extremely qualitative wines selection.