STRATEGY & BRANDING
At the helm of Bioderma, Institut Esthederm and Etat Pur, NAOS wanted to emerge as a philosophical, scientific and cultural foundation.
The agency proposed a disruptive strategy of ‘brand movement’. An identity and semantic language were developed to embody a unique, meaningful and inspiring approach. The identity favours humility, the finesse of codes and the force of the words.
Results: international deployment and the first embodiment of the identity on packaging to call to mind the brand’s approach.