STRATEGY & BRANDING
VISUAL IDENTITY AND WEBSITE REVAMP
When Paradisia, a brand of SSII that had been present for 15 years in the Paris region wanted to expand its customer portfolio: the opportunity to overhaul its communication arose.
Bug redesigned the identity and the site around the concept of the ‘computer guardian angel’ which capitalises on the name and the approach. An offbeat tone that dramatises and enhances the underlying promise: Paradisia, your personal technical assistant.
Results: an engaging website that facilitates navigation.