RATP Dev relaunched its Intranet (iDev) to make it a collaborative platform with more extensive features.
Bug developed an internal communication campaign to launch the network and encourage activities. The project consists of a communication kit highlighting the benefits and practicality of iDev in order to anchor it in the daily lives of all employees.
We also created an editorial to support for the launch of iDev in management mode.
Results: a keen adoption of the intranet internally.