STRATEGY & BRANDING
A complete revamp: from a brand of quintessentially traditional English products (tea, marmalades, muffins, scones, etc.), to a brand that takes on a very modern Brit attitude.
We created an ‘authentic’ English brand that plays on the eccentricity and English humour through offbeat photography, pop graphics, and little stories on the back… everything but the classic packaging codes.
Results: a major success for the brand and its products, an explosion of SEO and the launch of a range of ‘top of the line’ teas.
3 INTERNATIONAL AWARDS:
RED DOT DESIGN AWARD 2009 – PENTAWARDS 2009 – EDAWARDS 2009