BONNIE & SMILE

Bonnie & Smile is a new co-working space designed by a woman to support women’s career paths.

Based on the concept of ‘positive approach’, Bug created the launch campaign amplifying the values of the services offered. The campaign is brought to life by a website and social network posts with engaging, quirky language drawn from daily life.

Results: in addition to a catchy site (proven by 6% rebound rate), an identity appreciated by the target audience, we applied the concept further on flyers, booklets, colorful chairs for the reception area, etc.