STRATEGY & BRANDING
Comexposium launched the very first BtoB expo in Paris dedicated to wine, with a focus on northern wines.
The signature ‘Refreshingly different’ and the visual identity carry the promise of this new brand: originality. The brand concept is a reflection of the fair’s ambition: to bring a new perspective on wine. The visual combines impact and originality. The campaign was rolled out on on and offline touchpoints.
Results: 300 vendors registered in less than 3 months of the campaign.