CRÉDIT AGRICOLE LEASING

For four years, Bug had created the annual reports for Crédit Agricole Leasing which continuously reinvented the codes of the bank. The concepts that have been explored including:

2005: a mise-en-scène of the employees taken on the spot in the style of a photo reportage.

2007: an assymetric architectural forms to express renewed energy.

2008: in a form of a dictionary, hierarchical information by colour code, highlighting of typographic signs, definitions allowing focus on each pages and a quick grasp of information from a glance.

2011: a set of brochure in French, triptych in English, annual report in French and English.