Farmers and farming are often perceived with a not so exciting image. This eclipses the sector’s notable evolutions.
We turned this image on its head by launching an integrated campaign that illustrates daily life in the farm in all its real glory, contrary to common perception;
A site was then created as a testimonial platform to bridge the gap between farmers and consumers, putting forward the wholesomeness of the industry and its actors.
Results: 50 farmers recruited to interact with the general public. Over 100 questions were asked and 200,000 unique visitors to the site in the course of 2 weeks.