HENNER

EXTERNAL COMMUNICATIONS

HENNER + APP

Henner, the leader in group health insurance in France, wanted to communicate the launch of its mobile application.

Beyond the launch of the application, the agency developed a campaign allowing Henner to preempt the territory of innovation. A claim with evidence, along with strong keywords, aimed at enhancing the immediate benefit of the app for the enterprise end-customer (BtoB) and the insureds (BtoC).

Results: Henner receives the Argus d’Or in the category ‘Best Outstanding Customer Relationship Management Initiative’.

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