How to inspire innovative thinking within a 110 year-old institution with a workforce of 85 000 people whose work affects the majority of the French public?
For the 2018 National Congress of the French Mutuality (MF), we developed a methodology that shapes a human-centric, community-driven approach, inspiring the actors of MF to drive forward #innovation. Through the 5 themes on the subject of “Draw me the mutual of tomorrow”, 6 teams submitted ideas. Three of which were the subject of a vote in plenary for the selection of an emblematic project.
Results: strong impact on social network and an image boost for Mutualité Française.