SFR BUSINESS TEAM

In a context of bringing together SFR Entreprises and SFR Pro (2 different customer bases) at trade shows, Bug reinvented the role of a stand.

We gave it a new concept, turned it into a brand experience and moved away from conventional informative booth towards entertainment.

The project was the first example at the entrepreneurs fair with a red entrance airlock that transformed the passage to an experience (brand and entrepreneur).

Results: the stand was a sensation with keen interest from the audience. 3 additional stands were produced as a result.